Cade Cowell’s Journey: From Chivas to Red Bulls

Cade Cowell’s move to Liga MX with Chivas was initially met with skepticism, particularly due to the club’s longstanding policy of fielding only Mexican nationals. As an American and national team player without a Mexican passport during his youth, many believed his chances were slim.

However, Cowell defied expectations by signing with Chivas after obtaining a Mexican passport via his mother’s lineage. Arriving in Mexico, he found himself in a hotel room with the realization of his new journey ahead.

“It happened so fast. There wasn’t much thought until I was in a hotel room in Mexico,” Cowell recounted. In January 2024, he had already decided to leave the San Jose Earthquakes, feeling ready for a new challenge. Though Europe had long been his aspiration, the opportunity with Chivas presented a compelling offer. The process of acquiring a Mexican passport was straightforward, allowing him to join the team without complications.

After a few weeks of waiting for the paperwork to finalize, Cowell accepted a call-up from the U.S. Men’s National Team for a January camp, an opportunity he had eagerly anticipated. However, just two days in, he was instructed to pack for his move to Mexico.

Initially, Cowell felt nervous about joining a club that historically resisted American players. He had demonstrated his capabilities in Major League Soccer (MLS) and resonated with youth national teams, yet the reality remained that he was an American joining a team with a fanbase that traditionally held reservations about players from the U.S.

“It was a big deal, being the first player from the U.S. national team to play for Chivas. The media created a certain narrative, which made me a bit anxious,” he admitted.

Fortunately, his worries proved unfounded as he was welcomed by a supportive fanbase, bolstered by his Mexican heritage. Despite being born in California, his passport and familial ties endeared him to the supporters.

“Yes, I play for the national team, but I also have Mexican blood. That’s a reality, and there’s nothing wrong with it,” Cowell expressed.

His on-field performances earned him the affectionate nickname “El Vaquero” from Chivas fans, who appreciated his enthusiasm, which included playful celebrations with lasso antics and cowboy hats.

Cowell experienced a surge in popularity during his second season, being named Liga MX Player of the Month in July 2024. However, challenges soon arose, including Chivas blocking him from joining the U.S. Olympic squad and experiencing a revolving door of coaches. By May 2025, Cowell found himself on his fifth head coach, Gabriel Milito, who did not utilize recognized wingers. Initially placed as a No.9, Cowell eventually found himself excluded from regular matchday rosters.

Frustrated by the lack of playing time, Cowell recognized it was time for a change. “Not having many minutes and not being involved isn’t ideal, especially at my age. I need the playing time,” he stated.

When he agreed to join the New York Red Bulls, the identity of the team’s new manager was uncertain, but a conversation with Head of Sport Julian de Guzman provided clarity. Cowell was assured he would fit into their system, described as an attack-minded, quick, and energetic player. A one-year loan with an option to buy was quickly arranged.

“They mentioned I fit the identity of the club and Red Bull soccer. I truly believed that,” Cowell said. De Guzman reinforced this notion in a club statement, expressing excitement about Cowell joining the roster.

A significant aspect of this move was Cowell’s position. While he was utilized as a No.9 at Chivas, he is fundamentally a winger, capable of influencing games through his speed and creativity.

“Not fitting the system in my last six months at Chivas was challenging. Hearing that I would fit at Red Bulls was encouraging,” he reflected.

As the Red Bulls began their preseason, Cowell noted the intense focus on skill development from day one, with all training sessions involving the ball.

“It’s been fantastic. The training has been intense, and everyone is enjoying it,” he remarked.

Motivated by the desire to return to the U.S. national team, Cowell acknowledged that he hasn’t played since November 2024. “It’s the first time I went a year without being part of the national team. I want to work my way back and seize every opportunity,” he said.

Cowell also harbors ambitions for a European move, a dream he has held since childhood. Despite previous close calls with European clubs during his tenure at San Jose, nothing materialized.

“I’ve always been on the brink. If another opportunity arises, I would love to test my skills there,” he expressed.

For now, Cowell is content with his position at the Red Bulls, who are reconfiguring the team after an unsuccessful season. Under the promising leadership of Bradley, he sees this as a fresh start, something he has been yearning for.

The young American with Mexican roots is back, ready to make his mark again. While he may not be greeted by thousands at the airport, many will certainly be watching as he takes the field in a Red Bulls jersey.