Snoop Dogg Aims to Elevate Swansea City to Global Recognition

Rapper Snoop Dogg, who boasts over 100 million followers across social media platforms, has expressed his desire to contribute to making Swansea City a global entity.

At 54 years old, Snoop Dogg became a co-owner and investor of Swansea City after acquiring a minority stake in the Championship club last July. The renowned artist stated that he has always harbored ambitions to invest in a soccer team and is eager to assist Swansea in generating the necessary funds to bolster their efforts to return to the Premier League.

“I want to be very hands-on and guide the club in a direction it may not have previously explored,” he conveyed in an interview with Wales Online. “Our goal is to elevate Swansea to the Premier League, and to achieve this, financial investment is essential – that is the reality of the sport today.”

Snoop Dogg aims to implement sponsorship deals and enhance publicity in order to elevate Swansea City’s profile on a global scale. Despite having sold over 30 million albums worldwide, he has yet to attend a Swansea match, although his son, Cordell Broadus, was present in the directors’ box during a draw against Watford last August.

Joining Snoop Dogg as a co-owner is American billionaire businesswoman Martha Stewart, who, along with Real Madrid legend Luka Modric, became part of the Swansea ownership group in December. Stewart was recently seen at the club’s game against Wrexham just before Christmas.

Swansea City officials have indicated that Snoop Dogg is likely to attend a game this season, although no specific date has been confirmed for his visit to the Swansea.com Stadium. “I genuinely want to meet with the fans,” Snoop Dogg remarked. “Their passion is real, and I look forward to hearing their perspectives when I am in Swansea. This investment has been a long-standing dream of mine, and it was all about waiting for the right opportunity.”

Modric was the first prominent figure to engage with Swansea City, being named a co-owner in April. The club’s American leadership, spearheaded by Brett Cravatt and Jason Cohen, believes that attracting high-profile individuals at the executive level will enhance the club’s visibility and, consequently, its revenue.