The United Strand: A Manchester United Fan’s Hair-Raising Journey

**The United Strand: A Manchester United Fan’s Hair-Raising Journey**

Promises can be challenging to uphold, but one Manchester United fan has committed to a viral challenge for over a year, determined to see it through to the end, regardless of the outcome.

You may have heard of the devoted Manchester United supporter who pledged not to cut his hair until the Red Devils secured five consecutive victories. Little did he know that this promise would not only impact his personal life but also resonate within football fan culture, garnering millions of followers on social media and capturing the attention of top names in the sport.

**What is The United Strand Hair Challenge?**
The United Strand is an online phenomenon that originated from a public commitment made by long-suffering Manchester United supporter Frank Ilett. Frustrated by the team’s inconsistency on the pitch, Ilett vowed in October 2024 that he would refrain from cutting his hair until United won five matches in a row. As of now, Ilett remains committed to that pledge, a remarkable 16 months later.

His burgeoning afro has become a symbol of Manchester United’s erratic performance, drawing recognition from various news outlets and becoming a light-hearted commentary on the team’s struggles. “It initially started as a bit of fun,” Ilett shared with Sky Sports. “I thought it would be a humorous way to cope with a difficult period for Manchester United fans.”

Unfortunately, not all reactions to his challenge have been positive. Ilett faced an assault from another supporter during United’s 2-1 victory against Chelsea in September 2025, highlighting the intense emotions surrounding the club’s fortunes. “My intention was never to highlight the flaws of Manchester United, but to foster positivity and humor,” he emphasized.

**When Did the Hair Challenge Begin?**
The United Strand challenge officially commenced on October 5, 2024. Thus far, Ilett’s hair has endured through three different managerial tenures at Manchester United—Erik ten Hag, Ruben Amorim, and now Michael Carrick. As of February 9, 2026, the challenge has persisted for 492 days, equivalent to one year, four months, and seven days.

**When Will the Challenge Conclude?**
The conclusion of this challenge hinges on Manchester United achieving five consecutive wins. Following their triumph over Tottenham on February 7, marking their fourth victory in a row, the possibility looms that Ilett’s challenge could wrap up if the team secures another win against West Ham on February 10, 2026. Excitement is palpable, with plans for a ‘watchalong’ video in place, and Ilett visibly relieved at the prospect of his hairy ordeal ending soon. “Carrick is at the wheel, this hair is going soon,” he expressed joyfully. “This is the first time we’ve reached four in a row since I began the challenge. This time it’s happening! Thank you so much to Carrick—thank you, thank you, thank you.”

For those interested, Manchester United’s game against West Ham will be broadcast live on TNT Sports 1 and TNT Sports Ultimate in the United Kingdom, while fans in the United States can tune in via Peacock.

**When Did Manchester United Last Win Five Games in a Row?**
Despite the jesting from Aston Villa supporters, who celebrated an impressive eleven consecutive victories in the 2025-26 season, achieving five wins in a row is a daunting task, even for top-tier teams in the Premier League. The last time Manchester United managed this feat was back in February 2024, when they initiated a five-win streak that included victories over Newport County in the FA Cup, Wolves, West Ham, Aston Villa, and Luton Town.