JuJu Watkins Makes History as First NCAA Athlete to Invest in Professional Women’s Sports Team

USC guard JuJu Watkins has become the first NCAA athlete to invest directly in a professional women’s sports team by joining the investor group for the NWSL expansion team, Boston Legacy FC. This landmark decision underscores the growing influence of NIL (Name, Image, Likeness) rights in collegiate athletics.

Watkins is the latest notable figure to invest in Boston Legacy FC, joining a distinguished roster that includes Indiana Fever’s Aliyah Boston, Chicago Bears quarterback Caleb Williams, Olympic gold medalist Aly Raisman, and actress Elizabeth Banks.

“Juju’s investment represents a groundbreaking moment for women’s sports and showcases the power of NIL,” said Boston Legacy owner Jennifer Epstein. “As the first college athlete to directly invest in a women’s professional sports team, she exemplifies how today’s student-athletes are not only building their personal brands but also influencing the future of the game.

“We are excited to welcome JuJu to Boston Legacy FC as we gear up for our inaugural season in 2026, with our home opener scheduled for March 14, 2026.”

Watkins had a stellar collegiate career, capturing the Big Ten regular season championship as a sophomore, followed by accolades such as the Naismith College Player of the Year award, the John R. Wooden Award, and the AP Player of the Year.

Currently, Watkins is sidelined for the 2025-26 season due to an ACL injury she sustained during the Trojans’ second-round game against Mississippi State in March.

“Boston Legacy FC is creating an environment for women to achieve, lead, and inspire others at the highest level,” Watkins commented. “I am proud to be part of this movement that is advancing women’s sports.”

Boston Legacy FC is set to begin its NWSL journey in 2026, alongside fellow expansion team Denver Summit, as the league expands to 16 teams.