Record Transfers in Premier League: January Outlook and Player Grades

Premier League clubs have set a new benchmark by spending an unprecedented £3 billion ($4 billion) in a summer transfer window, surpassing the previous record of £2.36 billion ($3.2 billion) established two summers ago.

As we look ahead to the January transfer window, we examine the major confirmed transfers in men’s football, categorizing them by date and highest fee while providing assessments for each move.

**Tottenham Hotspur: A**
**Crystal Palace: B-**

Brennan Johnson has had two fruitful seasons at Tottenham, showcasing his speed and ability to score crucial goals, including the decisive strike in the Europa League final. However, since Thomas Frank took over in June, Johnson has seen his playing time diminish, starting only eight matches in the Premier League and Champions League. Crystal Palace represents a promising opportunity for him, as the club desperately needs reinforcements due to a small squad facing injuries and a demanding schedule. His counter-attacking prowess aligns well with the manager’s tactical approach.

**West Ham: D**
**AC Milan: A**

The addition of Füllkrug to West Ham’s roster continues a trend of strikers who have struggled to make an impact over the last decade. His previous season was marred by injuries, and his overall contributions have been limited. While West Ham will benefit from relieving themselves of his salary, the uncertainty surrounding Milan’s option to purchase him adds complexity to the deal. For AC Milan, this arrangement provides a low-risk opportunity to enhance their attacking options under Max Allegri, particularly if Füllkrug can maintain fitness to earn playing time.

**Real Madrid: A**
**Lyon: A**

The first significant deal of January involves Endrick, who found himself limited to just 99 minutes across all competitions for Real Madrid in the first half of the season, relegating him to fourth-choice striker. To aid his development and improve his chances for Brazil’s 2026 FIFA World Cup squad, he requires more game time. Lyon is set to benefit from his skills on a temporary basis, reportedly covering half his wages and committing to play him frequently. Given their current top scorer in Ligue 1 has only two goals, this acquisition presents an exciting opportunity for the club.

**Grêmio: C+**
**Aston Villa: B+**

Alysson emerges as a promising attacking talent, a right-footed left winger known for his one-on-one skills and defensive work rate. Although this transfer comes early in his career, Grêmio’s financial struggles provided Aston Villa with a timely opportunity. The Brazilian’s profile fills a significant gap in Villa’s squad as they prepare for the challenges ahead in 2026. The main concern remains how quickly he can adapt to the demands of the Premier League.