Revisiting Club Identity: The Case for Former United Legends at Manchester United

omidbasir- As long as INEOS continues to dictate the operations of Manchester United, particularly under strict budgetary constraints, the most viable solution lies in turning to individuals who possess an in-depth understanding of the club and prioritize its legacy over personal ambitions.

Former United defender Phil Jones recently expressed to GOAL that “the United shirt is heavy to wear,” highlighting the challenges coaches have faced since Sir Alex Ferguson’s retirement. David Moyes found the transition from Everton to United to be jarring, while both Louis van Gaal and Jose Mourinho, despite their illustrious backgrounds at Barcelona and Real Madrid, were taken aback by the magnitude of leading at Old Trafford.

When Ten Hag assumed the role of manager, he was one of the most sought-after coaches in the world. Similarly, Amorim was on the radar of top clubs like Liverpool and Manchester City before joining United. Both had stellar reputations in their respective leagues, yet they struggled to adapt to the Premier League and the intense scrutiny that comes with managing United.

Ten Hag faced unwelcome media scrutiny, such as Jamie Carragher’s analysis on Sky Sports, while Amorim, despite claiming to ignore media criticism, referenced Gary Neville before his dismissal. The pressures of constant evaluation from former players like Neville clearly affected his confidence.

The individuals who truly comprehend the enormity of Manchester United are those who have immersed themselves in its culture for years. As such, Ole Gunnar Solskjaer, Darren Fletcher, and Michael Carrick emerge as compelling candidates for leadership. They do not require a crash course on the club’s operations or the global implications of their words.

These former players possess insights into what motivates United’s athletes and understand that conflicts with first-team members are counterproductive. During his tenure, Solskjaer refrained from publicly criticizing his players, instead uplifting a squad that had been demoralized under Mourinho, leading to a remarkable 14 wins in his first 17 matches.

Despite a rollercoaster three years filled with disappointing results—such as a 5-0 loss to Liverpool and a 6-1 defeat by Tottenham—Solskjaer managed consecutive top-four finishes, making him the only United manager since Ferguson to achieve this. He fostered a more positive environment and came agonizingly close to securing silverware, reaching the Europa League final and three domestic cup semi-finals.

Solskjaer recognized that a motivational approach is more effective at United. In contrast, Amorim’s belittling comments about his team did little to boost morale and only served to undermine player confidence. Critiquing academy prospects, an institution of pride for the club, further alienated them.

Fletcher, currently the Under-18s coach, will lead the first team against Burnley and is well-versed in the club’s dynamics, having played a pivotal role in United since October 2020. Solskjaer and Fletcher, or Carrick—who served as Solskjaer’s assistant—are much more likely to connect with the team and reinvigorate the fanbase.

While Amorim spoke of anxiety among players and fans at Old Trafford, there was palpable excitement during Solskjaer’s tenure, as supporters resonated with the team’s identity.

However, INEOS must also prioritize fan engagement, especially after raising ticket prices and diminishing morale through significant budget cuts. A coach familiar with the club’s ethos could bolster spirits effectively.

Financially, the rationale for internal appointments is clear. Manchester United has incurred £42 million in losses over the past year due to poor managerial choices. The costs associated with sacking Ten Hag, Dan Ashworth, and Amorim have compounded this financial burden, which has reached a staggering £1.29 billion in debt.

Solskjaer and other club legends pursuing coaching are motivated by their dedication to United, rather than financial gain. Their commitment would likely promote collaboration with key figures in the club’s structure.

Though re-hiring Solskjaer or giving Fletcher or Carrick a chance may evoke memories of past management styles, it is crucial to recognize that the current structure may deter top-tier coaching talent. INEOS aims for excellence, yet hesitates to invest adequately in it.

After years of diminishing the club’s essence, it is time to reconnect with its foundational values.